Morze Sushi has implemented in-store music from the IMS Capital Group

The MORZE SUSHI restaurant from Banino has chosen IN-STORE MUSIC from the IMS Capital Group. IMS music experts have created a unique playlist corresponding to the atmosphere of this modern place serving Japanese cuisine.

IN-STORE MUSIC is one of the services offered by IMS as part of modern marketing tools, which is SENSORY MARKETING. IN-STORE MUSIC helps to create the desired climate in a given place, and also facilitates achieving business goals. Research shows that 90% of customers choose a facility where music plays (Elevating the Customer Experience: The Impact of Sensory Marketing; Walnut Unlimited). IN-STORE MUSIC is also important because 75% of consumers spend more time at the point where music plays (Walnut Unlimited, Global Research Report January 2019).

MORZE SUSHI in Banino is a restaurant serving delicious sushi, created by enthusiasts of Japanese cuisine.

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The IMS Capital Group has implemented scent marketing at the Joniec Stomatologia Center

The experts of the IMS Capital Group implemented SCENT MARKETING at the CENTER OF STOMATOLOGY JONIEC. The beautiful and pleasant fragrance is designed to positively affect the mood and emotions of patients and employees of the Center.

SCENT BRANDING is an extremely effective tool for affecting feelings – as studies show, a nice smell improves mood in 40% of cases (Source: Scent Air). SCENT MARKETING (or SCENT BRANDING) perfectly helps to build a positive, relaxing atmosphere, especially important for every patient.

CENTER OF STOMATOLOGY JONIEC was founded in 2005 in Zyrardow. The primary goal of the owners of dr Marcin and Emilia Joniec is to provide patients with comprehensive dental care in comfortable conditions and a pleasant, friendly atmosphere.

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Peugeot Nordynski has chosen sensory marketing from the IMS Capital Group

The experts of the IMS Capital Group implemented SENSORY MARKETING (IN-STORE MUSIC, as well as SCENT MARKETING) in the Peugeot salon in Łódź – PEUGEOT NORDYNSKI.

The sensory frame is very important when choosing your dream car. Nice, relaxing music (IN-STORE MUSIC) and pleasant aromas (SCENT MARKETING) create a relaxing atmosphere in which it is much easier to make the important decision, which is buying a new car. In addition, SENSORY MARKETING is designed to build a sensory PEUGEOT NORDYNSKI brand logo, as well as create the right, sophisticated background for the cars presented in this showroom.

SCENT MARKETING is a service that, when properly implemented, helps to achieve both the image and business goals of the company. Properly selected fragrance compositions enclosed in special oils are sprayed with the help of specialized equipment in various zones of a given point or object.

SCENT MARKETING should always be implemented by experts with wide knowledge and experience, such as specialists working at IMS. 83% of consumers confirm that they will come out of points with a badly selected or too intrusive smell and will avoid them (Elevating the Customer Experience / Walnut Unlimited – 2019). For this reason, knowledge of fragrances as well as experience in skillful regulation of their intensity is necessary.

IN-STORE MUSIC is a service in which IMS Experts prepare a playlist dedicated to a given brand, consisting of songs tailored to the given company, the taste of its clients, and business assumptions.

PEUGEOT NORDYNSKI is a Peugeot car dealer selling in Łódź, who sells: new cars, delivery vans, used cars, and runs mechanical and accident repair services.

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The IMS Capital Group has implemented gift card machine in Jurowiecka Shopping Center

The IMS Capital Group has implemented GIFT CARD MACHINE – a special device for the independent purchase of prepaid cards in the JUROWIECKA SHOPPING CENTER in Białystok. GIFT CARD MACHINE is a great tool to facilitate shopping and build customer loyalty.

Cards issued by GIFT CARD MACHINE have the following properties:

  • are a type of MasterCard prepaid electronic payment method,
  • thanks to the card blocking function for specific shopping and service outlets, it is guaranteed that the funds accumulated on the card are used only within a specific shopping center,
  • the cards are not personal, so they can be given to another person as a form of a gift or reward,
  • the card is active as soon as it is obtained from the device,
  • the card is for single use (no recharging possible),
  • its validity period is one year from the date of purchase.

GIFT CARD MACHINE implemented in the JUROWIECKA SHOPPING CENTER is equipped with a 22 “touch screen monitor, computer, scanner, card dispenser and payment terminal. The housing is made of white conglomerate on a steel structure.

JUROWIECKA SHOPPING CENTER is a modern urban space located in the center of Białystok. It is not only a shopping center, but thanks to the natural, green environment it is also a meeting and recreation place. JUROWIECKA SHOPPING CENTER is a place where rest, shopping and entertainment seamlessly connect with the life of Białystok, its residents and visiting guests.

Galeria Jurowiecka, Giftomat, IMS

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Croissant Cafe has chosen scent marketing from the IMS Capital Group

SCENT MARKETING from the IMS Capital Group was implemented in another unique point – the CROISSANT CAFE in Warsaw. SCENT BRANDING is designed to build a warm and unforgettable atmosphere in this place. IMS experts together with the owners of the cafe, selected the scent setting so that it corresponds perfectly with the character of CROISSANT CAFE, the taste of customers and the business objectives of this point.

SCENT MARKETING consists in the selection of fragrance compositions so that they effectively support the implementation of the company’s sales and image assumptions. SCENT BRANDING is an extremely effective tool of modern marketing, because it affects one of the most primal senses – the sense of smell, which in turn strongly affects our feelings and emotions. Research shows that the sense of smell causes up to 75% of emotions (Business Background Music Elevates Customer Experiences, July 2017).

CROISSANT CAFE is a cozy cafe in Warsaw in French style, with aromatic coffee, croissants, baguettes and fabulous sweets.

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The “Dziurka od Klucza” restaurant has chosen in-store music from the IMS Capital Group

The “Dziurka od Klucza” restaurant is another place whose owners have chosen IN-STORE MUSIC from the IMS Capital Group. RESTAURANT MUSIC in the form of a dedicated playlist, prepared by IMS music experts, is designed to create a pleasant atmosphere of this unique place on the map of Warsaw.

As part of the service, which is IN-STORE MUSIC, IMS Specialists for each point or shopping center prepare a playlist corresponding to the brand, its business goals and the taste of its customers. RESTAURANT MUSIC is an important element of modern gastronomy points that want to create a unique atmosphere in their facilities.

In IMS, in addition to preparing unique musical background, we also offer our partners the implementation of the necessary technical devices, including the highest quality sound system.

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Display Advertising – how many customers have visited the store advertised with in-store media?

DISPLAY ADVERTISING is an effective tool to make customers watch or hear advertisements in commercial facilities. Ads in shopping centers are emitted from audio devices and also displayed on various media belonging to the devices of the DIGITAL SIGNAGE system, such as monitors, advertising screens, multimedia totems or large-format LED screens. These devices can be very effective due to their size (like a 42-meter LED screen placed by IMS Specialists on the side of the elevator in the Blue City Shopping Center in Warsaw), shape, and materials used for their housing. All this affects the fact that such media are more interesting for customers and more eye-catching.

Is DISPLAY ADVERTISING effective? As research shows, advertising in shopping centers is an extremely important promotional and communication channel with clients. According to the 2016 Millward Brown report, 15% of customers visit the store after watching an in-store advertisement.

At IMS, experts in the field of DISPLAY ADVERTISING will help you choose and implement both the latest DIGITAL SIGNAGE solutions as well as a tailor-made advertising campaign displayed in various commercial facilities throughout Poland.

 

What does the digital signage system consist of?

DIGITAL SIGNAGE is a modern and complex system for displaying attractive content in facilities and commercial outlets. As part of the DIGITAL SIGNAGE system from IMS, we offer our partners both the guarantee and implementation of full technical facilities as well as many interesting devices, such as:

• TOUCH MAPS IN GALLERY
• ADVERTISING SCREENS / ADVERTISING MONITORS
• MULTIMEDIA TOTEMS
• VIDEO WALL
• WAYFINDER
• INTERACTIVE TABLES
• LARGE FORMAT LED SCREENS

These devices are the flagship and most visible part of the DIGITAL SIGNAGE system, which also includes:

1. The DIGITAL SIGNAGE content management system – which in a planned manner and adapted to the time of day, sends the content to be displayed on the monitors.

2. DIGITAL SIGNAGE device management system – enables remote control of devices, thanks to which it allows for an appropriate response in the event of risk of damage.

3. The DIGITAL SIGNAGE content creation system – allows, among others to create a composition displayed on multiple monitors, design content and distribute it on the screen surface.

4. DIGITAL SIGNAGE analysis and reporting system – allows creating reports from the presented content and counting interactions.

At IMS, experts with vast knowledge and experience in their work will gladly support you in choosing the most appropriate DIGITAL SIGNAGE solutions for your company, as well as in their implementation and subsequent management. In addition to traditional DIGITAL SIGNAGE solutions, IMS specialists have implemented many non-standard solutions, such as installations LARGE FORMAT LED SCREENS. We have placed such a 42 m2 device on the side of an elevator at the Blue City Shopping Center in Warsaw.

IMS S.A. MARKETING SENSORYCZNY

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ESPI 55/2019 Convening of the extraordinary general shareholder meeting of IMS S.A. for 21 january 2020

IMS Spółka Akcyjna (joint-stock company) with its registered office in Warsaw at ul. Puławska 366 (02-819 Warsaw) entered into the register of entrepreneurs kept by the District Court for the capital city of Warsaw in Warsaw, 13th Economic Division of the National Court Register under KRS no. 278240 (“Company”) acting pursuant to Article 399  § 1 of the Commercial Companies Code and § 10 paragraph 3 (sentence one) of the Articles of Association of the Company convenes for 21 January 2020 an Extraordinary General Shareholder Meeting of IMS S.A. which will be held in the registered office of the company at ul.  Puławska 366 at 12.00.

IMS implements in-store music and scent marketing in Voegele Shoes stores in Switzerland

We are pleased to inform that IMS specialists are implementing IN-STORE MUSIC and SCENT MARKETING in the VOEGELE SHOES chain stores in Switzerland. The implementation of these services aims to create a memorable VOEGELE SHOES sensory logo and builds a pleasant atmosphere at sales points.

SCENT MARKETING – alco called SCENT BRANDING is a service in which IMS experts chose fragrance notes that reflect the character of the VOEGELE SHOES brand. The SCENT MARKETING used in the salons of this brand is also designed to positively stimulate the senses of customers, make their stay in stores more enjoyable and extend its time.
IN-STORE MUSIC (also called RETAIL MUSIC) is a service where IMS specialists with extensive knowledge and experience have created a playlist dedicated to the VOEGELE SHOES brand, which will correspond with the brand’s character.

VOEGELE SHOES is a footwear brand that joined the portfolio of the thriving CCC Group in 2018. CCC is one of the largest footwear companies in Central Europe. Through its subsidiary eObuwie.pl (on the Swiss market eschuhe.ch), the CCC Group is also the leader of the e-commerce footwear market in Central and Eastern Europe. Currently operates in 29 countries and has over 1,200 stores. Apart from Poland, it sells shoes, including in the Czech Republic, Romania, Hungary, Slovakia, Austria, Lithuania, Russia, Bulgaria, Serbia, Ukraine and the Middle East (e.g. Dubai).