SENSORY BRANDING — APPEALS TO SENSES AND EMOTIONS
Sensory branding is a sensory showcase of your brand, tailored out of music, aroma, or visual setting. It effectively affects Customers’ senses and emotions, builds their attachment to your brand, and increases sales.
– It creates a positive atmosphere ideally suited to the specific profile of recipients.
– Creates a fragrance or music “logo” and the desired image of the brand.
– It makes customers stay longer at the place of sale.
– It affects sales.
HEARING
A total of 85%
of respondents say that music is the most important stimulus for improving the mood of consumers in a store
Elevating the Customer Experience / Walnut Unlimited - January 2019
SMELL
A total of 75%
of emotions are evoked by a sense of smell
Business Background Music Elevates Customer Experiences - July 28, 2017
EYESIGHT
A total of 83%
of marketing messages reach the recipient through eyesight
Business Background Music Elevates Customer Experiences - July 28, 2017
IN-STORE
MEDIA
ADVERTISING
A total of 51%
of Customers remember at least one IMS advertisement broadcast in a shopping mall
Millward Brown 2016
TECHNOLOGIES
A total of 56%
of Customers confirm that tactile and interactive visual solutions are the reasons why they want to make a purchase
Business Background Music Elevates Customer Experiences - July 28, 2017
SYSTEMS
A total of 80%
of Customers remember the information and products shown on the screens at the point of sale
IT’S TIME TO TAKE ACTION in-store digital signage help retailers increase sales and stay competitive – April 26, 2016
WHY IMS?
22+ years
of experience
30 000+ localizations
with the IMS service
4 300+
digital signage screens
300+ top
shopping malls
25+ foreign
markets
Professionals are predictable; beware of amateurs.
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