What results can be obtained with sensory branding?
– It creates a positive atmosphere ideally suited to the specific profile of recipients.
– Creates a fragrance or music “logo” and the desired image of the brand.
– It makes customers stay longer at the place of sale.
– It affects sales.
Why does it work?The stimulation of the senses affects the feeling of emotions processed in the limbic center in our brain. Consequently, we learn, remember, and attach more easily to the brand.