SENSORY BRANDING — APPEALS TO SENSES AND EMOTIONS

Sensory branding is a sensory showcase of your brand, tailored out of music, aroma, or visual setting. It effectively affects Customers’ senses and emotions, builds their attachment to your brand, and increases sales.

What results can be obtained with sensory branding?
– It creates a positive atmosphere ideally suited to the specific profile of recipients.
– Creates a fragrance or music “logo” and the desired image of the brand.
– It makes customers stay longer at the place of sale.
– It affects sales.

Why does it work?
The stimulation of the senses affects the feeling of emotions processed in the limbic center in our brain. Consequently, we learn, remember, and attach more easily to the brand.
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HEARING

A total of 85%

of respondents say that music is the most important stimulus for improving the mood of consumers in a store

Elevating the Customer Experience / Walnut Unlimited - January 2019

SMELL

A total of 75%

of emotions are evoked by a sense of smell

Business Background Music Elevates Customer Experiences - July 28, 2017

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wzrok

EYESIGHT

A total of 83%

of marketing messages reach the recipient through eyesight

Business Background Music Elevates Customer Experiences - July 28, 2017

IN-STORE

MEDIA

ADVERTISING

A total of 51%

of Customers remember at least one IMS advertisement broadcast in a shopping mall

Millward Brown 2016

www_instoremedia
technologie

TECHNOLOGIES

A total of 56%

of Customers confirm that tactile and interactive visual solutions are the reasons why they want to make a purchase

Business Background Music Elevates Customer Experiences - July 28, 2017

SYSTEMS

A total of 80%

of Customers remember the information and products shown on the screens at the point of sale

IT’S TIME TO TAKE ACTION in-store digital signage help retailers increase sales and stay competitive – April 26, 2016

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WHY IMS?

15+ years

of experience

20 000+ localizations

with the IMS service

4 300+

digital signage screens

298+ top

shopping malls

24+ foreign

markets

Professionals are predictable; beware of amateurs.

LEARN MORE

Contact us for more information.