Video advertising offered on digital signage systems, such as Advertising Totems, Video Walls, Advertising Monitors, is provided in the most prestigious shopping malls and commercial networks in Poland. The Media are installed in the main communication routes of shopping malls and chains: at the escalator, in the restaurant zones, in front of the entrance to the lift, on the elevator shafts, walls, ceilings, external facades of shopping malls, and buildings. The main advantages of advertising by video marketing is a modern, eye-catching form of promo.