SCENT MARKETING, STORE SCENTING, ROOM AROMATIZATION
This is a very important element supporting modern marketing strategies. It cannot be ignored because we receive smells regardless of our will. It has a very strong effect on our mood, well-being, and emotions. Furthermore, it builds lasting memories associated with time and place.
It is worth making these memories positive.
- The sense of smell is the most primitive of all senses
- It affects most of our emotions, and 75% of them are associated with aroma
- The smell causes specific reactions, e.g., the aroma of coffee and citrus causes a feeling of thirst and even hunger
- The sense of smell is responsible for processing memories and emotions
- We can remember an aroma even for 50 years
- Builds Customer loyalty
- It is your brand’s “fragrance card”
- Preserves a positive brand image
- Creates a pleasant atmosphere
- Awakens positive memories
- Increases brand loyalty, Customer awareness, and commitment
- Extends time spent in the store
- Contributes to increased concentration
- Reduces the perception of time or the feeling of stress or fatigue
IMS makes the right selection of customized fragrance notes for selected Customer groups, with a portfolio of over 1,600 aromas.