LESZNO SHOPPING CENTER has chosen GIFT CARDS MACHINE implemented by Specialists of the IMS Capital Group. GIFT CARDS MACHINE enables Gallery customers to purchase prepaid cards themselves, which makes shopping easier and building consumers’ attachment to a given object.

GIFT CARDS MACHINE has many advantages, which include:

• A convenient, fast and simple procedure for buying a card.
• Transaction value = value of funds on the card (no commission charged to the User).
• A large (500 pcs) stock of cards in the device – thanks to which GIFT CARDS MACHINE service is easy for the technical service of the shopping center.
• The card issue and the transaction charge of its purchase is confirmed by appropriate printouts.
• You can pay for the card with both contact (chip), contactless, debit and credit cards.
• The card is active as soon as it is obtained from the device.

GIFT CARDS MACHINE implemented in the LESZNO SHOPPING CENTER is equipped with a 22 “touch monitor, computer, scanner, card dispenser and payment terminal. The housing is made of white conglomerate on a steel structure.

LESZNO SHOPPING CENTER is a modern commercial and service facility located in the southern part of the city by the S5 Wroclaw-Poznan national road. LESZNO SHOPPING CENTER is an example of a multi-functional center combining shops, restaurants, service outlets and entertainment. The commercial offer of LESZNO SHOPPING CENTER includes over 100 premises.

Read also:

• Peugeot Nordynski has chosen sensory marketing from the IMS Capital Group
• IMS implements in-store music and scent marketing in Voegele Shoes stores in Switzerland
• Why is it worth to trust Professionals when implementing Digital Signage solutions?

 

The MORZE SUSHI restaurant from Banino has chosen IN-STORE MUSIC from the IMS Capital Group. IMS music experts have created a unique playlist corresponding to the atmosphere of this modern place serving Japanese cuisine.

IN-STORE MUSIC is one of the services offered by IMS as part of modern marketing tools, which is SENSORY MARKETING. IN-STORE MUSIC helps to create the desired climate in a given place, and also facilitates achieving business goals. Research shows that 90% of customers choose a facility where music plays (Elevating the Customer Experience: The Impact of Sensory Marketing; Walnut Unlimited). IN-STORE MUSIC is also important because 75% of consumers spend more time at the point where music plays (Walnut Unlimited, Global Research Report January 2019).

MORZE SUSHI in Banino is a restaurant serving delicious sushi, created by enthusiasts of Japanese cuisine.

Read also:

• Why is it worth to trust Professionals when implementing Digital Signage solutions?
• The IMS Capital Group has implemented in-store music and digital signage solutions at Skechers
• Display advertising – how many customers remembered at least one digital audio advertising?

The experts of the IMS Capital Group implemented SCENT MARKETING at the CENTER OF STOMATOLOGY JONIEC. The beautiful and pleasant fragrance is designed to positively affect the mood and emotions of patients and employees of the Center.

SCENT BRANDING is an extremely effective tool for affecting feelings – as studies show, a nice smell improves mood in 40% of cases (Source: Scent Air). SCENT MARKETING (or SCENT BRANDING) perfectly helps to build a positive, relaxing atmosphere, especially important for every patient.

CENTER OF STOMATOLOGY JONIEC was founded in 2005 in Zyrardow. The primary goal of the owners of dr Marcin and Emilia Joniec is to provide patients with comprehensive dental care in comfortable conditions and a pleasant, friendly atmosphere.

Read also:

• Display advertising – how many customers remembered at least one digital audio advertising?
• The IMS Capital Group has implemented in-store music and digital signage solutions at Skechers
• Why is it worth to trust Professionals when implementing Digital Signage solutions?

The experts of the IMS Capital Group implemented SENSORY MARKETING (IN-STORE MUSIC, as well as SCENT MARKETING) in the Peugeot salon in Łódź – PEUGEOT NORDYNSKI.

The sensory frame is very important when choosing your dream car. Nice, relaxing music (IN-STORE MUSIC) and pleasant aromas (SCENT MARKETING) create a relaxing atmosphere in which it is much easier to make the important decision, which is buying a new car. In addition, SENSORY MARKETING is designed to build a sensory PEUGEOT NORDYNSKI brand logo, as well as create the right, sophisticated background for the cars presented in this showroom.

SCENT MARKETING is a service that, when properly implemented, helps to achieve both the image and business goals of the company. Properly selected fragrance compositions enclosed in special oils are sprayed with the help of specialized equipment in various zones of a given point or object.

SCENT MARKETING should always be implemented by experts with wide knowledge and experience, such as specialists working at IMS. 83% of consumers confirm that they will come out of points with a badly selected or too intrusive smell and will avoid them (Elevating the Customer Experience / Walnut Unlimited – 2019). For this reason, knowledge of fragrances as well as experience in skillful regulation of their intensity is necessary.

IN-STORE MUSIC is a service in which IMS Experts prepare a playlist dedicated to a given brand, consisting of songs tailored to the given company, the taste of its clients, and business assumptions.

PEUGEOT NORDYNSKI is a Peugeot car dealer selling in Łódź, who sells: new cars, delivery vans, used cars, and runs mechanical and accident repair services.

Read also:

• Display advertising – how many customers remembered at least one digital audio advertising?
• The IMS Capital Group has implemented in-store music and digital signage solutions at Skechers
• Why is it worth to trust Professionals when implementing Digital Signage solutions?

The IMS Capital Group has implemented GIFT CARD MACHINE – a special device for the independent purchase of prepaid cards in the JUROWIECKA SHOPPING CENTER in Białystok. GIFT CARD MACHINE is a great tool to facilitate shopping and build customer loyalty.

Cards issued by GIFT CARD MACHINE have the following properties:

• are a type of MasterCard prepaid electronic payment method,
• thanks to the card blocking function for specific shopping and service outlets, it is guaranteed that the funds accumulated on the card are used only within a specific shopping center,
• the cards are not personal, so they can be given to another person as a form of a gift or reward,
• the card is active as soon as it is obtained from the device,
• the card is for single use (no recharging possible),
• its validity period is one year from the date of purchase.

GIFT CARD MACHINE implemented in the JUROWIECKA SHOPPING CENTER is equipped with a 22 “touch screen monitor, computer, scanner, card dispenser and payment terminal. The housing is made of white conglomerate on a steel structure.

JUROWIECKA SHOPPING CENTER is a modern urban space located in the center of Białystok. It is not only a shopping center, but thanks to the natural, green environment it is also a meeting and recreation place. JUROWIECKA SHOPPING CENTER is a place where rest, shopping and entertainment seamlessly connect with the life of Białystok, its residents and visiting guests.

Read also:

• Display advertising – how many customers remembered at least one digital audio advertising?
• The IMS Capital Group has implemented in-store music and digital signage solutions at Skechers
• Why is it worth to trust Professionals when implementing Digital Signage solutions?

SCENT MARKETING from the IMS Capital Group was implemented in another unique point – the CROISSANT CAFE in Warsaw. SCENT BRANDING is designed to build a warm and unforgettable atmosphere in this place. IMS experts together with the owners of the cafe, selected the scent setting so that it corresponds perfectly with the character of CROISSANT CAFE, the taste of customers and the business objectives of this point.

SCENT MARKETING consists in the selection of fragrance compositions so that they effectively support the implementation of the company’s sales and image assumptions. SCENT BRANDING is an extremely effective tool of modern marketing, because it affects one of the most primal senses – the sense of smell, which in turn strongly affects our feelings and emotions. Research shows that the sense of smell causes up to 75% of emotions (Business Background Music Elevates Customer Experiences, July 2017).

CROISSANT CAFE is a cozy cafe in Warsaw in French style, with aromatic coffee, croissants, baguettes and fabulous sweets.

Read also:

• Display advertising – how many customers remembered at least one digital audio advertising?
• The IMS Capital Group has implemented in-store music and digital signage solutions at Skechers
• Why is it worth to trust Professionals when implementing Digital Signage solutions?

The “Dziurka od Klucza” restaurant is another place whose owners have chosen IN-STORE MUSIC from the IMS Capital Group. RESTAURANT MUSIC in the form of a dedicated playlist, prepared by IMS music experts, is designed to create a pleasant atmosphere of this unique place on the map of Warsaw.

As part of the service, which is IN-STORE MUSIC, IMS Specialists for each point or shopping center prepare a playlist corresponding to the brand, its business goals and the taste of its customers. RESTAURANT MUSIC is an important element of modern gastronomy points that want to create a unique atmosphere in their facilities.

In IMS, in addition to preparing unique musical background, we also offer our partners the implementation of the necessary technical devices, including the highest quality sound system.

Read also:

• Why is it worth to trust Professionals when implementing Digital Signage solutions?
• The scent marketing from IMS has been implemented in the Karolinka Shopping Center
• IMS implements in-store music and scent marketing in Voegele Shoes stores in Switzerland