Uncategorized - Page 3 of 6 - Marketing sensoryczny

Display advertising – how many customers remembered at least one digital audio advertising?

DISPLAY ADVERTISING is an important communication channel for modern commercial facilities. DIGITAL AUDIO ADVERTISING allows the emission of the interesting promotional spots and also builds a positive atmosphere in shopping centers and galleries as well as a nice consumer experience.

As research shows, DISPLAY ADVERTISING is an important and effective communication channel. As many as 43% of customers admit that they remember at least one audio advertisement (DIGITAL AUDIO ADVERTISING) broadcast at the shopping center. *

In order for DISPLAY ADVERTISING to be effective, it is important to implement high-quality equipment in the facility and to prepare attractive promotional materials. At IMS Capital Group, experts and specialists with many years of experience and knowledge in their work, will help you choose and implement the most suitable solutions. We also offer you the preparation of attractive advertising spots.

Source: Millward Brown, 2016.

The IMS Capital Group has implemented in-store music and digital signage solutions at Skechers

SportsDelite Sp. z o.o., the exclusive franchise partner of the American brand SKECHERS in Poland, chose IN-STORE MUSIC AUDIOMARKETING and DIGITAL SIGNAGE solutions from the IMS CAPITAL GROUP. IN-STORE MUSIC (RETAIL MUSIC) that matches the character of the brand and its business goals, will play in two SKECHERS stores – in showrooms located in: Janki Center and Atrium Targowek. In addition, specialists from the IMS CAPITAL GROUP installed sound systems and DIGITAL SIGNAGE solutions in SKECHERS stores – DIGITAL SIGNAGE MONITORS enabling the use of modern promotion opportunities and building a positive atmosphere at the point of sale offered by VIDEO MARKETING.

IN-STORE MUSIC provided by IMS Specialists is a guarantee of uniqueness – for each brand, our experts create a special playlist perfectly matching the character of the brand and its showrooms. Research shows that this setting is extremely important, because as many as 90% of customers choose the object where the music plays (Business Background Music Elevates Customer Experiences – July 28, 2017). DIGITAL SIGNAGE ADVERTISING MONITORS also build the unique atmosphere of the place of sale. They allow to display attractive content, including promotional materials. The use of the latest DIGITAL SIGNAGE solutions is important because 8 in 10 customers will recommend the store if their visual, sound and fragrance will please them (according to the Walnut Unlimited survey, Elevating The Customer Experience, The Impact of Sensory Marketing, 2019).

SKECHERS is a cult American brand of sports, evening and casual shoes that are available in over 100 countries around the world. The brand is known primarily for its technological solutions, including special inserts, thanks to which its footwear is characterized by extraordinary lightness and comfort. These locations are the beginning of the construction of the SKECHERS sales network by Sports Delite in Poland.

Why is it worth to trust Professionals when implementing Digital Signage solutions?

To enjoy DIGITAL SIGNAGE solutions at the highest level at a reasonable price, it is worth implementing this service to trust the IMS Experts who have extensive knowledge and experience in their work. Why is this so important? Wrong selection of devices often caused by the implementation of services on their own or the desire to implement the DIGITAL SIGNAGE service very cheaply, often results in later high operating costs and problems with the equipment.

DIGITAL SIGNAGE – incorrect selection of equipment

– It is definitely a bad move to use monitors, screens or televisions for home use in commercial outlets instead of industrial monitors – says Łukasz Grudziąż, Technical Manager of the IMS Capital Group. – Consumer TVs are adapted by the producers to the use at home and to work several hours a day, while the professional devices used in the DIGITAL SIGNAGE system are adapted to work 24/7.

: Wayfinder in the Janki Shopping Center

This way of implementation of DIGITAL SIGNAGE devices allows to emission of attractive content offered by VIDEO MARKETING.

The installation of home televisions instead of professional DIGITAL SIGNAGE devices often results in fast exploitation, which requires the replacement of new ones. This increases the costs of the replacement, as well as the costs of service. It is worth noting that warranty services do not repair such TVs under the warranty, due to the use of the device contrary to its intended purpose. Each TV is equipped with a counter of hours worked and this parameter is first verified by the service. In addition, these devices are equipped with DVB-T tuners, which imposes on the owner in Poland an additional obligation to pay fees associated with the Radio and Television Subscription.

DIGITAL SIGNAGE – costs of electricity

When implementing DIGITAL SIGNAGE solutions enabling full use of the possibilities offered by VIDEO MARKETING, it is also worth paying attention to the cost of electricity. The wrong selection of DIGITAL SIGNAGE devices or the operation of technologically outdated monitors negatively affect the increase in energy consumption, exposing companies to higher costs.

DIGITAL SIGNAGE – comprehensive service

– It is also worth paying attention to the comprehensiveness of the DIGITAL SIGNAGE service and the costs associated with its lack – emphasizes Grudziąż. – Some companies are limited only to selling hardware and software with a manufacturer’s warranty. In case of a system component failure, the customer is left alone with the problem and must contact the guarantor on his own and go through the warranty procedure, often without a replacement device. He does not receive any after-sales support from the partner or it is paid extra.

When implementing DIGITAL SIGNAGE solutions, it’s definitely worth focusing on a proven and reliable company, which is IMS. Our experts will help you implement the most suitable solutions at an attractive price, using the highest quality equipment. Also at a later time, you can count on our service support, as well as take advantage of the opportunity to entrust to us the management of the DIGITAL SIGNAGE system in your facilities. In addition, at IMS we offer you the preparation of attractive materials: ADVERTISING CONTACT and NEUTRAL CONTENT.

How do customers rate shopping malls using display advertising?

The DISPLAY ADVERTISING system is an inseparable element of modern commercial facilities. It includes, among others ADVERTISING MONITORS, on which promotional content is displayed, as well as ADVERTISING IN STORE RADIO, through which spots are broadcast. All this affects in the building the pleasant atmosphere in the store, which is extremely important because it is directly related to the behavior of customers.

The atmosphere of the object can affect how the customer will perceive the place and how he will feel in it. In addition, it may be related to how long the consumer will spend in a given place, whether he will come back to this place and recommend the object to friends, as well as whether he will shop there.

It turns out that DISPLAY ADVERTISING can have a positive impact on the assessment of the object by consumers. According to the results of Millward Brown 2016 research. as many as 90% of respondents felt good and were satisfied with the visit to shopping centers where DISPLAY ADVERTISING was present.

When implementing DISPLAY ADVERTISING solutions, it is worth to trust IMS Professionals who will help in the selection of the most appropriate media, selection of a tailor-made advertising campaign, as well as in the preparation of advertising content and attractive neutral content.

The scent of lavender relaxes and can reduce anxiety

Scientific research published in “Frontiers in Behavioral Neuroscience” prove that the smell of lavender can have a very positive effect on human health and psyche. The aroma of this green bush with purple flowers relaxes and reduces anxiety. As we read in the article, the linalool contained in lavender is responsible for these positive effects.

Everyone can use the soothing properties of lavender, because this herb can be successfully grown in a pot on the windowsill or in the home garden.

At IMS, we are constantly expanding our knowledge about the properties of various fragrance notes to provide you with the best SENSORY MARKETING solutions.

Source: neurosciencenews.com

How effective is DISPLAY ADVERTISING by IMS?

DISPLAY ADVERTISING is an extremely effective way of reaching a specific group of recipients in galleries and shopping centers. At IMS, we offer two forms of broadcasting advertising messages in such facilities – via IN STORE RADIO and VIDEO ADVERTISING.

Is DISPLAY ADVERTISING effective? As the results of Millward Brown research from 2016 show, 51% of customers remember at least one IMS VIDEO ADVERTISING broadcast in a shopping mall, and 24% of Consumers declare that they are buying a product under the influence of information heard from speakers or seen on screens.

At IMS, as part of DISPLAY ADVERTISING, we offer our Partners the opportunity to reach over 260 million customers per month, in over 2,100 locations, on over 800 screens in Poland.

In addition to broadcasting a campaign tailored to the advertising needs of our Partners, we also offer you the preparation of attractive advertising spots by IMS Specialists.

IMS S.A.Capital Group implements SCENT MARKETING and IN-STORE MUSIC in SUGARFREE & CARDIO BUNNY stores

The SUGARFREE & CARDIO BUNNY brands chose SCENT MARKETING and IN-STORE MUSIC from the IMS S.A.Capital Group. SENSORY MARKETING will be implemented in a dozen salons of these unique brands throughout Poland.

Specialists of the IMS S.A.Capital Group were faced with the task of creating SCENT MARKETING, corresponding to the character of SUGARFREE & CARDIO BUNNY stores. Thanks to it, the atmosphere at the points of sale of these brands will become even more pleasant. Specialists of the IMS S.A.Capital Group created also a unique playlist for these brands which is part of the IN-STORE MUSIC service.

SUGARFREE & CARDIO BUNNY is another brand that has recently joined the IMS Partner Group. Our group of clients is constantly growing, thanks to which we already provide our services to almost 20,000 subscription locations.

The SUGARFRE brand was created out of passion and for women who follow trends and like to look great, regardless of the situation. Collections of dresses for all occasions are created in Poland from high quality fabrics imported from Italy and Spain. The brand is distinguished by the speed of responding to the needs of demanding customers, which is why the offer is often extended with new models.

CARDIO BUNNY, being proud of every woman constantly posing new challenges, creates fashionable, innovative and functional sportswear that highlights the advantages of the ladies wearing it.

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The Park Warsaw office buildings with the SCENT MARKETING service from IMS

We are pleased to inform you that the managers of THE PARK WARSAW office buildings have chosen SCENT MARKETING service from IMS. Our specialists have created a unique fragrance setting for this office campus, so that it creates an even more pleasant atmosphere.

SCENT MARKETING is a service that harmonizes perfectly with prestigious office buildings as well as commercial outlets and facilities, emphasizing their unique character. In addition, SCENT MARKETING creates a sensory background of such places, positively affecting the emotions of people staying in them.

THE PARK WARSAW is a unique, self-sufficient office campus on the Polish market for modern corporations. It consists of 10 buildings with a total rentable area of 110,000 sq m.

In October, IMS S.A. reached a record

October 2019 turned out to be a record month for the IMS S.A.Capital Group in terms of the number of new locations acquired.

It was definitely the best month this year – emphasizes Piotr Bielawski, Vice President & Chief Financial Officer IMS SA. – We have acquired a total of 475 net locations, including IN-STORE MUSIC and VIDEO MARKETING 313, and SCENT MARKETING 162. Thus, in the period from January to October this year we have already contracted nearly 2,000. location.

Our company is a market leader in the provision of SENSORY MARKETING services covering three main product groups: IN-STORE MUSIC – emission and preparation of personalized music formats; SCENT MARKETING – selection and emission of personalized scent notes; VIDEO MARKETING – visual communication on DIGITAL SIGNAGE media.

The IMS Capital Group has implemented SCENT MARKETING at the Echo Cinema in Jarocin

In the ECHO CINEMA in Jarocin SCENT MARKETING service was implemented by the IMS Capital Group. The unique scent will make watching movies more enjoyable in the cinema hall, and will also create the sensory logo of this unique place.

SCENT MARKETING is a service that consists in USES OF SCENT the character of the place, as well as the brand’s business goals. It is one of the elements contributing to building a nice and pleasant atmosphere at a given point.

ECHO CINEMA is another unique place where the IMS Capital Group Company has recently implemented SCENT MARKETING. ECHO CINEMA is located in the small, charming town Jarocin.