Uncategorized - Page 4 of 6 - Marketing sensoryczny

VIVO! Lublin, VIVO! Krosno i VIVO! Pila has implemented SCENT MARKETING from IMS

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Galleries VIVO! Lublin, VIVO! Krosno and VIVO! Pila, belonging to the IMMOFINANZ company, has implemented SCENT MARKETING from IMS. It is a unique fragrance setting, ideally suited to various parts of these prestigious commercial facilities. This is an extension of the successful cooperation between IMS and IMMOFINANZ.

SCENT MARKETING in shopping malls helps to build a pleasant atmosphere, being an indispensable element of modern companies. As studies show, it can also extend the time of staying in a commercial facility of 82% of consumers.*

Vivo! objects are another prestigious galleries to which we provide SENSORY MARKETING solutions. The number of IMS Partners is constantly growing. We provide our services in over 18,000 subscription locations.

IMMOFINANZ is a company from the commercial real estate sector, whose activity is focused on commercial and office buildings on eight major European markets, i.e. in Austria, Germany, the Czech Republic, Slovakia, Hungary, Romania, Poland and Moscow.

* Source: Scent Air

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The IMS Capital Group implements SCENT MARKETING in the Stara Mydlarnia chain of stores

The OLD MYDLARNIA franchise store chain chose the SCENT MARKETING service from IMS S.A. The service will be implemented in dozen retail stores of this brand, and the first installation has already taken place in Bydgoszcz, in the Batory Shopping Park. SENSORY MARKETING in the form of a dedicated fragrance binding will make shopping in the OLD MYDLARIA stores more pleasant for customers in many cities all over Poland. This is another prestigious brand that has joined the Partners of the IMS Capital Group recently.

OLD MYDLARNIA is a place where the highest quality natural cosmetics are sold. SCENT MARKETING from IMS was aimed at creating a unique setting for them and creating an even more pleasant atmosphere in shopping centers.

The SCENT MARKETING service is an extremely effective SENSORY MARKETING tool, which, as studies show, can improve mood in 40% of cases, but also increase profits – research results published by Scent Air show that as many as 59% of customers are willing to spend more money on the store that is pleasantly scented.*

OLD MYDLARNIA is a Polish company that has been producing natural cosmetics for bathing, body, face and hair care since 2001. Today it is a recognized brand in the country and abroad, which is dynamically developing a network of franchise stores in Poland and a distribution network abroad. Over the past several years, it has transformed from a small family workshop to a large professional company with a huge production and research base.

* Source: Scent Air.

IMS has implemented: SCENT MARKETING and VIDEO MARKETING in LPP brands in Finland and Slovenia

SCENT MARKETING has been implemented by IMS Specialists in subsequent points of the brands: Cropp, House, Sinsay and Mohito belonging to the company LPP S.A., in Finland and Slovenia. IMS S.A. also implemented VIDEO MARKETING in these countries, in the Cropp and House brands.

We are pleased to announce that thanks to the above cooperation, we have entered the new Finnish market with SENSORY MARKETING services.

SCENT MARKETING and VIDEO MARKETING in Finnish and Slovenian LPP brand stores is a continuation of the successful cooperation between IMS and this company. We provide various services in the field of SENSORY MARKETING at many Cropp, Souse, Sinsay and Mohito locations in Poland, as well as in: Bosnia and Herzegovina, Bulgaria, Croatia, the Czech Republic, Estonia, Lithuania, Latvia, Romania, Serbia, Slovakia and Hungary.

SCENT MARKETING is a service under which IMS Specialists have created ideally suited to the character of the brands: Cropp, House, Sinsay and Mohito, their business goals and the taste of customers of these brands, unique playlists. This tailor-made music design creates an even more pleasant atmosphere at sales points.

VIDEO MARKETING is a service under which we manage content on screens placed in outlets of some brands belonging to LPP.

Source: LPP

IMS provided digital solutions to RBL_: eco office for people who create the future

IMS has provided DIGITAL SIGAGE solutions for an very innovative project – RBL_: eco offices for those who create the future. It is one of the most popular work spaces, technology and greenery cooperate and complement each other. The project was commissioned by ALIOR BANK, for micro-enterprises, startups and innovators in the Fintech industry.

LED panels covered above heads

IMS specialists have provided a range of DIGITAL SIGNAGE solutions for this project. On the ceiling LED panels were installed, in which Renaissance objects, trees, changing colors and images of the soothing sky are displayed. They brighten one interior, cover a unique, relaxing and inspiring space to work and give the interior an artistic character. LED screens are interspersed with live plants, which gives a unique combination of technology with the world of nature.

Another solution in the field of DIGITAL SIGNAGE provided by IMS specialists to the RBL_ office, is a large-format screen, enabling the use of various content, including materials at work.

Tatuum stores in Hungary with IN-STORE MUSIC from IMS

IN-STORE MUSIC from IMS has been implemented in subsequent showrooms of the prestigious TATUUM brand. This time, the service covers all retail outlets of this brand in Hungary, which is a continuation of the successful cooperation between IMS and TATUUM. We have already implemented IN-STORE MUSIC in 61 showrooms of this brand in Poland.

IMS specialists have prepared a playlist perfectly corresponding to the unique character of the TATUUM brand, its business assumptions, as well as the taste of its customers. This results in creations an even more pleasant atmosphere at the sales points of this company. SENSORY MARKETING from IMS S.A. is an effective tool for building a brand logo that works on the senses and emotions of customers. Our group of Partners is constantly growing, thanks to which IN-STORE MUSIC is already delivering to over 18,000 locations in Poland and Europe. In addition to the tailor-made playlist, we also offer the implementation of a sound system, each time delivering the highest quality product at an attractive price. TATUUM is a brand that creates beautiful collections of clothes and accessories, characterized by high quality and comfort. Offers products for both women and men. TATUUM has been on the market for over 20 years and has showrooms throughout Poland, as well as in the Czech Republic and Hungary.

: Source: Tatuum

IN-STORE MUSIC provided by IMS increases customer satisfaction

IN-STORE MUSIC – a musical setting tailored to the place and taste of customers, is a great tool to build a nice and pleasant atmosphere in commercial facilities. SENSORY MARKETING affecting the sense of hearing build positive associations with the brand. As the results of Millward Brown research show, IN-STORE MUSIC is simply the perfect tool to achieve this goal.

As research results show, 89% of customers express their satisfaction with a visit in a shopping gallery, where music and advertising provided by IMS S.A. is played.

Employees at IMS S.A. are excellent experts in IN-STORE MUSIC. They perfectly create playlists corresponding both to the the place, the taste of customers and the business strategy of a company.

We have been succesfully providing SENSORY MARKETING solutions for over 19 years to a huge number of prestigious brands both in Poland and abroad.

IN-STORE MUSIC in a nutshell

We invite you to read the website www.ims-music.com, where you will find IN-STORE MUSIC in a nutshell – the most important and interesting information on this unique field of SENSORY MARKETING.

IMS specialists implemented IN-STORE MUSIC at the Murall climbing center

We are pleased to inform you that the MURALL climbing center in Warsaw has chosen IN-STORE MUSIC from IMS. In this newly opened sports facility, located at ul. Krakowska 61, a unique playlist is played. It corresponds perfectly with both the character of the object and the taste of its customers, creating a pleasant atmosphere.

IN-STORE MUSIC implemented in MURALL at Krakowska street, is an extension of the successful cooperation between IMS and the climbing centers of this brand. We have already implemented the IN-STORE MUSIC service in the MURALL facility at Annopol 3 steet in Warsaw.

At IMS S.A. music experts always choose the soundtrack to perfectly match the specificity of the place, the brand’s business goals as well as the taste of customers. As a result, each of our partners receives a unique, tailor-made playlist that provides a unique musical setting for the brand. Our offer includes both commercial music and MUSIC WITHOUT FEES.

MURALL at ul. Krakowska is a modern, European-class boulder workshop with an area of 2000 m2, divided into a smaller zone for beginners and children, and a huge zone for the more advanced. One of the biggest attractions of the object is the huge roof, deserving of the name of the Warsaw Mammoth Cave, with an area of 11 m and 6 m high, equipped with a mattress arranged diagonally.

Authors: Aleksandra Druktowska and Szymon Aksienionek, source: Murall.

How does SENSORY MARKETING affect friends’ recommendations?

SENSORY MARKETING, which consists of IN-STORE MUSIC, SCENT MARKETING and DIGITAL SIGNAGE, is an extremely effective tool in creating a pleasant and pleasant atmosphere at the point of sale. As it turns out, in addition to the effects of increasing sales or extending the client’s stay at the point of sale, it also has to do with whether we recommend the store to friends. And the recommendation of people close to us is an extremely powerful tool that affects how much we spend, because under its influence, we make purchases easier.

As shown by the results of research carried out by WalnutUnlimited, as many as 8 out of 10 customers will recommend the store to friends if they like it: decor, music and scent. To create a sensory brand logo that appeals to customers, it is worth trusting professionals in this area.

At IMS S.A. our specialists with extensive knowledge and experience in their work, Specialists in: sound (IN-STORE MUSIC), smell (SCENT MARKETING) and DIGITAL SIGNAGE systems, offer the creation of a sensory setting tailored to the character and strategy of the brand and perfectly matching the taste of its customers. Drawing on our more than 20 years of experience, we have become leaders in providing the highest quality, tailor-made services in the field of SENSORY MARKETING.

New implementations of the IMS S.A.Capital Group

In September this year, the IMS Capital Group acquired 239 new subscription locations – our new Partners chose SENSORY MARKETING and services such as: SCENT MARKETING, IN-STORE MUSIC and DIGITAL SIGNAGE.

– The last 2 months – August and September – have proved very fruitful for our company. In total, during this period of time, we have signed contracts with clients at 532 locations. We are pleased that they are large brands with a strong position on the Polish market. In the month of September, IN-STORE MUSIC and SCENT MARKETING was successfully implemented by IMS S.A., among others, in such networks as: PEPCO, JYSK, Black Red White, Eurofirany, Recman and TATUUM – says the President of the Management Board of IMS S.A., Michał Kornacki.

On the other hand, services in the field of DIGITAL SIGNAGE, such as Giftomats, Advertising Totems, Wayfinders – touch maps, large-format LED screens or management of the DIGITAL SIGNAGE system, found their recipients, among others in the Shopping Galleries: Libero Katowice, Gemini Tychy and Tarnów, Posnania Poznań, Sarni Stok Bielsko-Biała and others.