How do customers rate shopping malls using display advertising?

The DISPLAY ADVERTISING system is an inseparable element of modern commercial facilities. It includes, among others ADVERTISING MONITORS, on which promotional content is displayed, as well as ADVERTISING IN STORE RADIO, through which spots are broadcast. All this affects in the building the pleasant atmosphere in the store, which is extremely important because it is directly related to the behavior of customers.

The atmosphere of the object can affect how the customer will perceive the place and how he will feel in it. In addition, it may be related to how long the consumer will spend in a given place, whether he will come back to this place and recommend the object to friends, as well as whether he will shop there.

It turns out that DISPLAY ADVERTISING can have a positive impact on the assessment of the object by consumers. According to the results of Millward Brown 2016 research. as many as 90% of respondents felt good and were satisfied with the visit to shopping centers where DISPLAY ADVERTISING was present.

When implementing DISPLAY ADVERTISING solutions, it is worth to trust IMS Professionals who will help in the selection of the most appropriate media, selection of a tailor-made advertising campaign, as well as in the preparation of advertising content and attractive neutral content.

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