Uncategorized - Page 3 of 6 - Marketing sensoryczny

How do customers rate shopping malls using display advertising?

The DISPLAY ADVERTISING system is an inseparable element of modern commercial facilities. It includes, among others ADVERTISING MONITORS, on which promotional content is displayed, as well as ADVERTISING IN STORE RADIO, through which spots are broadcast. All this affects in the building the pleasant atmosphere in the store, which is extremely important because it is directly related to the behavior of customers.

The atmosphere of the object can affect how the customer will perceive the place and how he will feel in it. In addition, it may be related to how long the consumer will spend in a given place, whether he will come back to this place and recommend the object to friends, as well as whether he will shop there.

It turns out that DISPLAY ADVERTISING can have a positive impact on the assessment of the object by consumers. According to the results of Millward Brown 2016 research. as many as 90% of respondents felt good and were satisfied with the visit to shopping centers where DISPLAY ADVERTISING was present.

When implementing DISPLAY ADVERTISING solutions, it is worth to trust IMS Professionals who will help in the selection of the most appropriate media, selection of a tailor-made advertising campaign, as well as in the preparation of advertising content and attractive neutral content.

The scent of lavender relaxes and can reduce anxiety

Scientific research published in „Frontiers in Behavioral Neuroscience” prove that the smell of lavender can have a very positive effect on human health and psyche. The aroma of this green bush with purple flowers relaxes and reduces anxiety. As we read in the article, the linalool contained in lavender is responsible for these positive effects.

Everyone can use the soothing properties of lavender, because this herb can be successfully grown in a pot on the windowsill or in the home garden.

At IMS, we are constantly expanding our knowledge about the properties of various fragrance notes to provide you with the best SENSORY MARKETING solutions.

Source: neurosciencenews.com

How effective is DISPLAY ADVERTISING by IMS?

DISPLAY ADVERTISING is an extremely effective way of reaching a specific group of recipients in galleries and shopping centers. At IMS, we offer two forms of broadcasting advertising messages in such facilities – via IN STORE RADIO and VIDEO ADVERTISING.

Is DISPLAY ADVERTISING effective? As the results of Millward Brown research from 2016 show, 51% of customers remember at least one IMS VIDEO ADVERTISING broadcast in a shopping mall, and 24% of Consumers declare that they are buying a product under the influence of information heard from speakers or seen on screens.

At IMS, as part of DISPLAY ADVERTISING, we offer our Partners the opportunity to reach over 260 million customers per month, in over 2,100 locations, on over 800 screens in Poland.

In addition to broadcasting a campaign tailored to the advertising needs of our Partners, we also offer you the preparation of attractive advertising spots by IMS Specialists.

IMS S.A.Capital Group implements SCENT MARKETING and IN-STORE MUSIC in SUGARFREE & CARDIO BUNNY stores

The SUGARFREE & CARDIO BUNNY brands chose SCENT MARKETING and IN-STORE MUSIC from the IMS S.A.Capital Group. SENSORY MARKETING will be implemented in a dozen salons of these unique brands throughout Poland.

Specialists of the IMS S.A.Capital Group were faced with the task of creating SCENT MARKETING, corresponding to the character of SUGARFREE & CARDIO BUNNY stores. Thanks to it, the atmosphere at the points of sale of these brands will become even more pleasant. Specialists of the IMS S.A.Capital Group created also a unique playlist for these brands which is part of the IN-STORE MUSIC service.

SUGARFREE & CARDIO BUNNY is another brand that has recently joined the IMS Partner Group. Our group of clients is constantly growing, thanks to which we already provide our services to almost 20,000 subscription locations.

The SUGARFRE brand was created out of passion and for women who follow trends and like to look great, regardless of the situation. Collections of dresses for all occasions are created in Poland from high quality fabrics imported from Italy and Spain. The brand is distinguished by the speed of responding to the needs of demanding customers, which is why the offer is often extended with new models.

CARDIO BUNNY, being proud of every woman constantly posing new challenges, creates fashionable, innovative and functional sportswear that highlights the advantages of the ladies wearing it.

Read also:

The Park Warsaw office buildings with the SCENT MARKETING service from IMS

We are pleased to inform you that the managers of THE PARK WARSAW office buildings have chosen SCENT MARKETING service from IMS. Our specialists have created a unique fragrance setting for this office campus, so that it creates an even more pleasant atmosphere.

SCENT MARKETING is a service that harmonizes perfectly with prestigious office buildings as well as commercial outlets and facilities, emphasizing their unique character. In addition, SCENT MARKETING creates a sensory background of such places, positively affecting the emotions of people staying in them.

THE PARK WARSAW is a unique, self-sufficient office campus on the Polish market for modern corporations. It consists of 10 buildings with a total rentable area of 110,000 sq m.

In October, IMS S.A. reached a record

October 2019 turned out to be a record month for the IMS S.A.Capital Group in terms of the number of new locations acquired.

It was definitely the best month this year – emphasizes Piotr Bielawski, Vice President & Chief Financial Officer IMS SA. – We have acquired a total of 475 net locations, including IN-STORE MUSIC and VIDEO MARKETING 313, and SCENT MARKETING 162. Thus, in the period from January to October this year we have already contracted nearly 2,000. location.

Our company is a market leader in the provision of SENSORY MARKETING services covering three main product groups: IN-STORE MUSIC – emission and preparation of personalized music formats; SCENT MARKETING – selection and emission of personalized scent notes; VIDEO MARKETING – visual communication on DIGITAL SIGNAGE media.

The IMS Capital Group has implemented SCENT MARKETING at the Echo Cinema in Jarocin

In the ECHO CINEMA in Jarocin SCENT MARKETING service was implemented by the IMS Capital Group. The unique scent will make watching movies more enjoyable in the cinema hall, and will also create the sensory logo of this unique place.

SCENT MARKETING is a service that consists in USES OF SCENT the character of the place, as well as the brand’s business goals. It is one of the elements contributing to building a nice and pleasant atmosphere at a given point.

ECHO CINEMA is another unique place where the IMS Capital Group Company has recently implemented SCENT MARKETING. ECHO CINEMA is located in the small, charming town Jarocin.

VIVO! Lublin, VIVO! Krosno i VIVO! Pila has implemented SCENT MARKETING from IMS

[:en]

Galleries VIVO! Lublin, VIVO! Krosno and VIVO! Pila, belonging to the IMMOFINANZ company, has implemented SCENT MARKETING from IMS. It is a unique fragrance setting, ideally suited to various parts of these prestigious commercial facilities. This is an extension of the successful cooperation between IMS and IMMOFINANZ.

SCENT MARKETING in shopping malls helps to build a pleasant atmosphere, being an indispensable element of modern companies. As studies show, it can also extend the time of staying in a commercial facility of 82% of consumers.*

Vivo! objects are another prestigious galleries to which we provide SENSORY MARKETING solutions. The number of IMS Partners is constantly growing. We provide our services in over 18,000 subscription locations.

IMMOFINANZ is a company from the commercial real estate sector, whose activity is focused on commercial and office buildings on eight major European markets, i.e. in Austria, Germany, the Czech Republic, Slovakia, Hungary, Romania, Poland and Moscow.

* Source: Scent Air

[:]

The IMS Capital Group implements SCENT MARKETING in the Stara Mydlarnia chain of stores

The OLD MYDLARNIA franchise store chain chose the SCENT MARKETING service from IMS S.A. The service will be implemented in dozen retail stores of this brand, and the first installation has already taken place in Bydgoszcz, in the Batory Shopping Park. SENSORY MARKETING in the form of a dedicated fragrance binding will make shopping in the OLD MYDLARIA stores more pleasant for customers in many cities all over Poland. This is another prestigious brand that has joined the Partners of the IMS Capital Group recently.

OLD MYDLARNIA is a place where the highest quality natural cosmetics are sold. SCENT MARKETING from IMS was aimed at creating a unique setting for them and creating an even more pleasant atmosphere in shopping centers.

The SCENT MARKETING service is an extremely effective SENSORY MARKETING tool, which, as studies show, can improve mood in 40% of cases, but also increase profits – research results published by Scent Air show that as many as 59% of customers are willing to spend more money on the store that is pleasantly scented.*

OLD MYDLARNIA is a Polish company that has been producing natural cosmetics for bathing, body, face and hair care since 2001. Today it is a recognized brand in the country and abroad, which is dynamically developing a network of franchise stores in Poland and a distribution network abroad. Over the past several years, it has transformed from a small family workshop to a large professional company with a huge production and research base.

* Source: Scent Air.

IMS has implemented: SCENT MARKETING and VIDEO MARKETING in LPP brands in Finland and Slovenia

SCENT MARKETING has been implemented by IMS Specialists in subsequent points of the brands: Cropp, House, Sinsay and Mohito belonging to the company LPP S.A., in Finland and Slovenia. IMS S.A. also implemented VIDEO MARKETING in these countries, in the Cropp and House brands.

We are pleased to announce that thanks to the above cooperation, we have entered the new Finnish market with SENSORY MARKETING services.

SCENT MARKETING and VIDEO MARKETING in Finnish and Slovenian LPP brand stores is a continuation of the successful cooperation between IMS and this company. We provide various services in the field of SENSORY MARKETING at many Cropp, Souse, Sinsay and Mohito locations in Poland, as well as in: Bosnia and Herzegovina, Bulgaria, Croatia, the Czech Republic, Estonia, Lithuania, Latvia, Romania, Serbia, Slovakia and Hungary.

SCENT MARKETING is a service under which IMS Specialists have created ideally suited to the character of the brands: Cropp, House, Sinsay and Mohito, their business goals and the taste of customers of these brands, unique playlists. This tailor-made music design creates an even more pleasant atmosphere at sales points.

VIDEO MARKETING is a service under which we manage content on screens placed in outlets of some brands belonging to LPP.

Source: LPP