A lot of surprising and extremely interesting knowledge in the field of SENSORY MARKETING was presented during the fifth edition of the ACADEMY OF SENSES conference. It took place on September 25, in a historic, former factory building from the 19th century – BROWAR LUBICZ in the center of Krakow. Lectures that enjoyed great interest, especially among participants from the retail and real estate industries, were organized by IMS S.A. Participants took active part in numerous quizzes and competitions, and the meeting was full of inspiration.
The conference was led by experts in the field of SCENT MARKETING, IN-STORE MUSIC AND DIGITAL SIGNAGE: Wojciech Grendziński – Vice President of the Management Board of IMS S.A, Patryk Wierniuk – Head of Business Development IMS S.A., Wojciech Piwocki – Vice President of the Management Board of IMS S.A. and Tomasz Sierankowski – Member of the Board of Mood Factory Sp. z o.o. They told, among others about how smell, sound and image affect consumers’ purchasing decisions, and how our brain behaves under the influence of these stimuli.
ACADEMY OF SENSES is a unique event addressed to representatives of the retail industry who want to increase sales and build a sensory brand logo, as well as enthusiasts of modern marketing.
- Academy os Senses IMS S.A.