The experts of the IMS Capital Group implemented SENSORY MARKETING (IN-STORE MUSIC, as well as SCENT MARKETING) in the Peugeot salon in Łódź – PEUGEOT NORDYNSKI.

The sensory frame is very important when choosing your dream car. Nice, relaxing music (IN-STORE MUSIC) and pleasant aromas (SCENT MARKETING) create a relaxing atmosphere in which it is much easier to make the important decision, which is buying a new car. In addition, SENSORY MARKETING is designed to build a sensory PEUGEOT NORDYNSKI brand logo, as well as create the right, sophisticated background for the cars presented in this showroom.

SCENT MARKETING is a service that, when properly implemented, helps to achieve both the image and business goals of the company. Properly selected fragrance compositions enclosed in special oils are sprayed with the help of specialized equipment in various zones of a given point or object.

SCENT MARKETING should always be implemented by experts with wide knowledge and experience, such as specialists working at IMS. 83% of consumers confirm that they will come out of points with a badly selected or too intrusive smell and will avoid them (Elevating the Customer Experience / Walnut Unlimited – 2019). For this reason, knowledge of fragrances as well as experience in skillful regulation of their intensity is necessary.

IN-STORE MUSIC is a service in which IMS Experts prepare a playlist dedicated to a given brand, consisting of songs tailored to the given company, the taste of its clients, and business assumptions.

PEUGEOT NORDYNSKI is a Peugeot car dealer selling in Łódź, who sells: new cars, delivery vans, used cars, and runs mechanical and accident repair services.

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• Display advertising – how many customers remembered at least one digital audio advertising?
• The IMS Capital Group has implemented in-store music and digital signage solutions at Skechers
• Why is it worth to trust Professionals when implementing Digital Signage solutions?

The IMS Capital Group has implemented GIFT CARD MACHINE – a special device for the independent purchase of prepaid cards in the JUROWIECKA SHOPPING CENTER in Białystok. GIFT CARD MACHINE is a great tool to facilitate shopping and build customer loyalty.

Cards issued by GIFT CARD MACHINE have the following properties:

• are a type of MasterCard prepaid electronic payment method,
• thanks to the card blocking function for specific shopping and service outlets, it is guaranteed that the funds accumulated on the card are used only within a specific shopping center,
• the cards are not personal, so they can be given to another person as a form of a gift or reward,
• the card is active as soon as it is obtained from the device,
• the card is for single use (no recharging possible),
• its validity period is one year from the date of purchase.

GIFT CARD MACHINE implemented in the JUROWIECKA SHOPPING CENTER is equipped with a 22 “touch screen monitor, computer, scanner, card dispenser and payment terminal. The housing is made of white conglomerate on a steel structure.

JUROWIECKA SHOPPING CENTER is a modern urban space located in the center of Białystok. It is not only a shopping center, but thanks to the natural, green environment it is also a meeting and recreation place. JUROWIECKA SHOPPING CENTER is a place where rest, shopping and entertainment seamlessly connect with the life of Białystok, its residents and visiting guests.

Read also:

• Display advertising – how many customers remembered at least one digital audio advertising?
• The IMS Capital Group has implemented in-store music and digital signage solutions at Skechers
• Why is it worth to trust Professionals when implementing Digital Signage solutions?

SCENT MARKETING from the IMS Capital Group was implemented in another unique point – the CROISSANT CAFE in Warsaw. SCENT BRANDING is designed to build a warm and unforgettable atmosphere in this place. IMS experts together with the owners of the cafe, selected the scent setting so that it corresponds perfectly with the character of CROISSANT CAFE, the taste of customers and the business objectives of this point.

SCENT MARKETING consists in the selection of fragrance compositions so that they effectively support the implementation of the company’s sales and image assumptions. SCENT BRANDING is an extremely effective tool of modern marketing, because it affects one of the most primal senses – the sense of smell, which in turn strongly affects our feelings and emotions. Research shows that the sense of smell causes up to 75% of emotions (Business Background Music Elevates Customer Experiences, July 2017).

CROISSANT CAFE is a cozy cafe in Warsaw in French style, with aromatic coffee, croissants, baguettes and fabulous sweets.

Read also:

• Display advertising – how many customers remembered at least one digital audio advertising?
• The IMS Capital Group has implemented in-store music and digital signage solutions at Skechers
• Why is it worth to trust Professionals when implementing Digital Signage solutions?

The “Dziurka od Klucza” restaurant is another place whose owners have chosen IN-STORE MUSIC from the IMS Capital Group. RESTAURANT MUSIC in the form of a dedicated playlist, prepared by IMS music experts, is designed to create a pleasant atmosphere of this unique place on the map of Warsaw.

As part of the service, which is IN-STORE MUSIC, IMS Specialists for each point or shopping center prepare a playlist corresponding to the brand, its business goals and the taste of its customers. RESTAURANT MUSIC is an important element of modern gastronomy points that want to create a unique atmosphere in their facilities.

In IMS, in addition to preparing unique musical background, we also offer our partners the implementation of the necessary technical devices, including the highest quality sound system.

Read also:

• Why is it worth to trust Professionals when implementing Digital Signage solutions?
• The scent marketing from IMS has been implemented in the Karolinka Shopping Center
• IMS implements in-store music and scent marketing in Voegele Shoes stores in Switzerland