SENSORY BRANDING — APPEALS TO SENSES AND EMOTIONS
Sensory branding is a sensory showcase of your brand, tailored out of music, aroma, or visual setting. It effectively affects Customers’ senses and emotions, builds their attachment to your brand, and increases sales.
– It creates a positive atmosphere ideally suited to the specific profile of recipients.
– Creates a fragrance or music “logo” and the desired image of the brand.
– It makes customers stay longer at the place of sale.
– It affects sales.
![słuch](https://imssensory.com/wp-content/uploads/2019/08/sluch._home.jpg)
HEARING
A total of 85%
of respondents say that music is the most important stimulus for improving the mood of consumers in a store
Elevating the Customer Experience / Walnut Unlimited - January 2019
SMELL
A total of 75%
of emotions are evoked by a sense of smell
Business Background Music Elevates Customer Experiences - July 28, 2017
![węch](https://imssensory.com/wp-content/uploads/2019/08/wech_home.jpg)
![wzrok](https://imssensory.com/wp-content/uploads/2019/08/wzrok_home.jpg)
EYESIGHT
A total of 83%
of marketing messages reach the recipient through eyesight
Business Background Music Elevates Customer Experiences - July 28, 2017
IN-STORE
MEDIA
ADVERTISING
A total of 51%
of Customers remember at least one IMS advertisement broadcast in a shopping mall
Millward Brown 2016
![www_instoremedia](https://imssensory.com/wp-content/uploads/2019/09/www_instoremedia_duze2.jpg)
![technologie](https://imssensory.com/wp-content/uploads/2019/08/technologie.jpg)
TECHNOLOGIES
A total of 56%
of Customers confirm that tactile and interactive visual solutions are the reasons why they want to make a purchase
Business Background Music Elevates Customer Experiences - July 28, 2017
SYSTEMS
A total of 80%
of Customers remember the information and products shown on the screens at the point of sale
IT’S TIME TO TAKE ACTION in-store digital signage help retailers increase sales and stay competitive – April 26, 2016
![systemy](https://imssensory.com/wp-content/uploads/2019/08/systemy_home.jpg)
WHY IMS?
22+ years
of experience
30 000+ localizations
with the IMS service
4 300+
digital signage screens
300+ top
shopping malls
25+ foreign
markets
Professionals are predictable; beware of amateurs.
![wrangler](https://imssensory.com/wp-content/uploads/2019/08/wrangler_male.png)
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![worldbox](https://imssensory.com/wp-content/uploads/2019/08/worldbox_male.png)
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![intersport](https://imssensory.com/wp-content/uploads/2019/08/intersport_male.png)
![intercontinental](https://imssensory.com/wp-content/uploads/2019/08/intercontinental.png)
![house](https://imssensory.com/wp-content/uploads/2019/08/house_logo.png)
![hebe](https://imssensory.com/wp-content/uploads/2019/08/hebe_male.png)
![grey wolf](https://imssensory.com/wp-content/uploads/2019/08/grey_wolf_male.png)
![gosport](https://imssensory.com/wp-content/uploads/2019/08/gosport_male.png)
![galeria kazimierz](https://imssensory.com/wp-content/uploads/2019/08/gk_male.png)
![gino rossi](https://imssensory.com/wp-content/uploads/2019/08/gino_rossi_male.png)
![galeria krakowsk](https://imssensory.com/wp-content/uploads/2019/08/galeria_krakowska_male.png)
![ford](https://imssensory.com/wp-content/uploads/2019/08/ford.png)
![factory](https://imssensory.com/wp-content/uploads/2019/08/factory_male.png)
![europa centralna](https://imssensory.com/wp-content/uploads/2019/08/europa_centralna_male.png)
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![bikle](https://imssensory.com/wp-content/uploads/2019/08/bikle.png)
![bluecity](https://imssensory.com/wp-content/uploads/2019/08/bluec_male.png)
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![3i](https://imssensory.com/wp-content/uploads/2019/08/3i.png)