Uncategorized - Page 5 of 6 - Marketing sensoryczny

How does SCENT MARKETING affect how much we spend on shopping?

There are many positive aspects of SENSORY MARKETING usage in a commercial facility. These include, among others: building a pleasant atmosphere, strengthening the Customer’s attachment to the brand, more frequent returns of the Consumer to the point of sale and extending the time of stay in it, creating a sensory logo of the brand or a number of positive associations with a company. As it turns out, the use of SCENT MARKETING, which is one of the services in the field of SENSORY MARKETING, can also be reflected in the amount that the Customer spends on shopping.

As the results of the study carried out by Scent Air, show that 59% of consumers would spend more money in a place that was pleasantly scented. It is worth noting that the benefits of using a sophisticated, dedicated fragrance in a shopping facility are reciprocal – both Customers and business owners benefit. The Clients are shopping in a pleasant atmosphere, surrounded by a beautiful, stimulating senses. On the other hand, business owners can note an increase in sales thanks to this solution. Therefore, it is worth considering using SCENT MARKETING in your business. It is the very important element of every modern point of sale.

JYSK stores have chosen IN-STORE MUSIC from IMS S.A.

We are pleased to inform you that the unique playlist which is part of the IN-STORE MUSIC created by our Specialists is already playing in 223 JYSK stores. The representatives of IMS S.A., in addition to preparing a unique musical setting, also provided a comprehensive sound installation service in the facilities of this network. Our specialists also program spots broadcast in JYSK stores, in which current product offers of this brand are communicated.

When creating the music for JYSK stores, we took into account the taste of the Customers of this brand and its current business strategy. Due to the high quality of our services, Representatives of the JYSK company decided to continue cooperation with our Company for the next years.

IN-STORE MUSIC implemented by IMS S.A. is one of the services offered by us in the field of SENSORY MARKETING. It is about creating a unique, tailor-made musical setting that matches the character of a brand and corresponds to its business goals.

JYSK is an international retail chain that sells “everything for the home”. It is owned by the founder, Lars Larsen, who is known throughout Denmark as the best seller with a “unique offer”. JYSK has existed in Poland since 2000. Over 11.5 million Poles make purchases every year in the stores of this brand.

Source: JYSK

Can SCENT MARKETING affect meal satisfaction?

It turns out that SCENT MARKETING not only builds a nice atmosphere, extends the duration of customers’ stay in a shopping center or increases sales, but also increases food satisfaction. As the research commissioned by Scent Air shows, a scented luminaire used in a restaurant space can increase meal satisfaction by as much as 8%.

SCENT MARKETING is a service of professional USES OF SCENT compositions, aimed at emphasizing the character of the brand. Its implementation takes into account, among others conditions in the shopping center. Restaurants are unique in this respect, because they are filled with the smells of meals. However, even in such demanding conditions it is worth using the SENSORY MARKETING solutions.

IMS S.A. specialists they choose scent notes so that they perfectly correspond with the brand, positively affect emotions, but also retain their unique character, even in the company of the aromas characteristic of a given space.

Gino Rossi chose SCENT MARKETING from IMS

A sophisticated woody-spicy fragrance composition with citrus, cinnamon and vanilla sweetness will create a unique, sensory setting (SCENT MARKETING) in GINO ROSSI stores. We have implemented a tailor-made SCENT MARKETING service in 62 shoe stores of this prestigious brand. Carefully selected fragrance emphasizes the character and prestige of the GINO ROSSI brand, thanks to which it perfectly fits into its strategy.

It is worth noting that this is another area of long-term cooperation between IMS S.A. and the CCC company, which owns the GINO ROSSI brand. Since 2006, we have been a regular supplier of SENSORY MARKETING services for this company.

The SCENT MARKETING service that we offer is designed to create a sensory logo of the company, by positively stimulating the senses and emotions of customers. The effect is, among others, greater consumer attachment to the brand and a nice and more pleasant atmosphere at the point of sale.

GINO ROSSI is a brand under which unique footwear and accessories according to the Italian stylistic school are designed and manufactured. GINO ROSSI is synonymous with elegance, style and fashionable design. This brand has earned such an opinion with excellent knowledge of the latest fashion trends and a creative look at the classics. Today it is one of the most valued Polish brands in the segment of production and sale of footwear and accessories of the best quality.

Tatuum stores with IN-STORE MUSIC from IMS S.A.

IN-STORE MUSIC service from IMS S.A. has been implemented in 61 TATUUM stores across Poland. The Individual Music Format was developed by ours music Specialists who have extensive knowledge and experience in their work. The playlist takes into account the current strategy and prestige of the TATUUM brand, the unique nature of its stores, as well as the musical preferences of customers. The IN-STORE MUSIC service aims to create an even more pleasant atmosphere, build a sensory logo and encourage Customers to return more often.

TATUUM is another important and unique brand that has joined the group of IMS S.A. clients using the IN-STORE MUSIC service. This service consists in using dedicated playlists that corresponds perfectly with the character of the company and the taste of customers.

TATUUM is a Polish brand that has been creating clothes and accessories collections for women and men who value beautiful, high quality, natural and comfortable things, for over 20 years. It has showrooms throughout Poland, as well as in the Czech Republic and Hungary.

: Source: Tatuum

Eurofirany stores with a SCENT MARKETING from IMS S.A.

EUROFIRANY is another unique brand that has joined the group of clients of IMS S.A. using the SCENT MARKETING service. We installed a sophisticated bamboo leaf aroma with a lime peel accent in twenty network locations. Sophisticated fragrance notes emphasize the prestige of stores and encourage CUSTOMERS to spend longer time in them and frequent returns. The use of the SCENT MARKETING service in EUROFIRANY showrooms perfectly matches the character of the brand providing products that build a unique atmosphere in any interior.

SCENT MARKETING is one of many services from the portfolio of IMS S.A. building sensory brand logos and a unique atmosphere at sales points. Our experienced experts always choose the fragrance with great care so that it perfectly reflects the character of the brand and corresponds with the profile of its customers.

EUROFIRANY is a company from the home & decor industry dealing in the production of unique decorative articles and equipment: dining room, living room, kitchen, bathroom and bedroom. EUROFIRANY has stores in many cities in Poland. You can also buy this brand’s products at eurofirany.com.pl.

Portalanaliz.pl analysts have pointed out the huge potential of our music libraries

Portalanaliz.pl analysts have pointed out the huge potential of our MUSIC LIBRARIES in the perspective of 2-3 years. Their creation is one of the strategic projects of IMS S.A. The sale of licenses to them may become an important segment of our company’s activity, which may generate significant revenues.

It is worth adding that IMS S.A. is a company that reliably approaches shareholders, cares for communication with them at the highest level, pay timely, annual dividend and the purchase of shares.

You can read more about it here.

HOW IS SENSORY MARKETING USED IN ONLINE STORES?

SENSORY MARKETING is not only the domain of stationary stores, various forms can also be seen on the internet. One of them is the music turned on automatically when you enter the website. This solution, extremely popular in the past, is now less common – as Patrycja Ogrodnik says in an interview with PayU – due to its annoying nature.

Another, definitely more effective element of SENSE MARKETING is the use of appropriate colors, corresponding to the nature of the page and the effect we want to achieve. An interesting fact is that they affect our feelings and emotions.

Yellow – is a color of joy, ideal for shops with children’s or tourism-related items.
Light blue – is a color suitable for traditionalists interested in buying clothes.
Orange and red – these are colors suitable for people with a spontaneous disposition, willing to use the promotion.
Green – is a color that reminds you of nature and safety, suitable for companies that want to inspire trust or related to organic products.
Navy blue – a color suitable for people who value honesty and stability, who manage their budget sparingly.
Black – this is a color of elegance and strength, ideal for websites with luxury goods.

SENSORY MARKETING is most effective if it has a positive effect on many of the client’s senses. As Walnut Unlimited research shows, 78% of respondents are willing to shop in a stationary store, instead of online, if the retail facility captivated them with its nice atmosphere. This kind of atmposphere is built using the latest solutions of IN-STORE MUSIC, SCENT MARKETING and DIGITAL SIGNAGE. SENSORY MARKETING tools, can create a unique, sensory brand logo and climate that affects both customer comfort and sales growth.

New LED screen in Libero Gallery

A large LED SCREEN with a size of 32 m2 was installed by our company IMS S.A. at the LIBERO GALLERY in Katowice. It is an ideal place to display advertising campaigns and an interesting CONTENT.

LED SCREEN with a size of 8m x 4m catches the eye with both high-quality image and large size. It displays advertising campaigns, the internal content of the Gallery and NEUTRAL CONTENT produced by IMS S.A.. This is another large LED screen installed and managed by IMS S.A. in a prestigious gallery in Poland.

Screens in shopping centers are installed by our company as part of the DIGITAL SIGNAGE service. We offer a perfect fit of equipment to technical requirements, place conditions and customer needs. The screens can display advertisements and various CONTENT types. IMS S.A. also offers both the production of advertisements and the CONTENT itself, as well as the sale of advertising time on audio and video media.

LIBERO GALLERY is a modern and friendly place with an offer of over 150 stores and service outlets, as well as the best restaurant zone in Silesia. It was created to feel comfortable, try cuisines from around the world, relax in the most modern cinema in Silesia, bowling center or fitness center.

The Recman brand chose IN-STORE MUSIC service from IMS S.A.

We are pleased to inform you that IMS S.A. has equipped the RECMAN showroom network with the IN-STORE MUSIC service. Our specialists have created a playlist with sophisticated, tailor-made music, ideally suited to the customers taste. It aims is to make buyers in RECMAN showrooms feel even more comfortable. In addition, its task is to create a unique, sensory logo corresponding to unique showrooms and the RECMAN brand range. The musical setting also refer to the fragrance dedicated to this brand (as part of the already implemented SCENT MARKETING service from IMS S.A.).

The IN-STORE MUSIC service consists in providing music ideally suited to the customers taste, as well as creating a pleasant atmosphere that increases sales. Dedicated playlists are prepared by professional music consultants who have listened to millions of songs and have extensive experience and knowledge in their work.

The RECMAN brand is synonyms of modern elegance and unique men’s fashion. This brand clothing and accessories are available in dozens of cities throughout Poland.


Source: Recman