Uncategorized - Page 4 of 6 - Marketing sensoryczny

Tatuum stores in Hungary with IN-STORE MUSIC from IMS

IN-STORE MUSIC from IMS has been implemented in subsequent showrooms of the prestigious TATUUM brand. This time, the service covers all retail outlets of this brand in Hungary, which is a continuation of the successful cooperation between IMS and TATUUM. We have already implemented IN-STORE MUSIC in 61 showrooms of this brand in Poland.

IMS specialists have prepared a playlist perfectly corresponding to the unique character of the TATUUM brand, its business assumptions, as well as the taste of its customers. This results in creations an even more pleasant atmosphere at the sales points of this company. SENSORY MARKETING from IMS S.A. is an effective tool for building a brand logo that works on the senses and emotions of customers. Our group of Partners is constantly growing, thanks to which IN-STORE MUSIC is already delivering to over 18,000 locations in Poland and Europe. In addition to the tailor-made playlist, we also offer the implementation of a sound system, each time delivering the highest quality product at an attractive price. TATUUM is a brand that creates beautiful collections of clothes and accessories, characterized by high quality and comfort. Offers products for both women and men. TATUUM has been on the market for over 20 years and has showrooms throughout Poland, as well as in the Czech Republic and Hungary.

: Source: Tatuum

IN-STORE MUSIC provided by IMS increases customer satisfaction

IN-STORE MUSIC – a musical setting tailored to the place and taste of customers, is a great tool to build a nice and pleasant atmosphere in commercial facilities. SENSORY MARKETING affecting the sense of hearing build positive associations with the brand. As the results of Millward Brown research show, IN-STORE MUSIC is simply the perfect tool to achieve this goal.

As research results show, 89% of customers express their satisfaction with a visit in a shopping gallery, where music and advertising provided by IMS S.A. is played.

Employees at IMS S.A. are excellent experts in IN-STORE MUSIC. They perfectly create playlists corresponding both to the the place, the taste of customers and the business strategy of a company.

We have been succesfully providing SENSORY MARKETING solutions for over 19 years to a huge number of prestigious brands both in Poland and abroad.

IN-STORE MUSIC in a nutshell

We invite you to read the website www.ims-music.com, where you will find IN-STORE MUSIC in a nutshell – the most important and interesting information on this unique field of SENSORY MARKETING.

IMS specialists implemented IN-STORE MUSIC at the Murall climbing center

We are pleased to inform you that the MURALL climbing center in Warsaw has chosen IN-STORE MUSIC from IMS. In this newly opened sports facility, located at ul. Krakowska 61, a unique playlist is played. It corresponds perfectly with both the character of the object and the taste of its customers, creating a pleasant atmosphere.

IN-STORE MUSIC implemented in MURALL at Krakowska street, is an extension of the successful cooperation between IMS and the climbing centers of this brand. We have already implemented the IN-STORE MUSIC service in the MURALL facility at Annopol 3 steet in Warsaw.

At IMS S.A. music experts always choose the soundtrack to perfectly match the specificity of the place, the brand’s business goals as well as the taste of customers. As a result, each of our partners receives a unique, tailor-made playlist that provides a unique musical setting for the brand. Our offer includes both commercial music and MUSIC WITHOUT FEES.

MURALL at ul. Krakowska is a modern, European-class boulder workshop with an area of 2000 m2, divided into a smaller zone for beginners and children, and a huge zone for the more advanced. One of the biggest attractions of the object is the huge roof, deserving of the name of the Warsaw Mammoth Cave, with an area of 11 m and 6 m high, equipped with a mattress arranged diagonally.

Authors: Aleksandra Druktowska and Szymon Aksienionek, source: Murall.

How does SENSORY MARKETING affect friends’ recommendations?

SENSORY MARKETING, which consists of IN-STORE MUSIC, SCENT MARKETING and DIGITAL SIGNAGE, is an extremely effective tool in creating a pleasant and pleasant atmosphere at the point of sale. As it turns out, in addition to the effects of increasing sales or extending the client’s stay at the point of sale, it also has to do with whether we recommend the store to friends. And the recommendation of people close to us is an extremely powerful tool that affects how much we spend, because under its influence, we make purchases easier.

As shown by the results of research carried out by WalnutUnlimited, as many as 8 out of 10 customers will recommend the store to friends if they like it: decor, music and scent. To create a sensory brand logo that appeals to customers, it is worth trusting professionals in this area.

At IMS S.A. our specialists with extensive knowledge and experience in their work, Specialists in: sound (IN-STORE MUSIC), smell (SCENT MARKETING) and DIGITAL SIGNAGE systems, offer the creation of a sensory setting tailored to the character and strategy of the brand and perfectly matching the taste of its customers. Drawing on our more than 20 years of experience, we have become leaders in providing the highest quality, tailor-made services in the field of SENSORY MARKETING.

New implementations of the IMS S.A.Capital Group

In September this year, the IMS Capital Group acquired 239 new subscription locations – our new Partners chose SENSORY MARKETING and services such as: SCENT MARKETING, IN-STORE MUSIC and DIGITAL SIGNAGE.

– The last 2 months – August and September – have proved very fruitful for our company. In total, during this period of time, we have signed contracts with clients at 532 locations. We are pleased that they are large brands with a strong position on the Polish market. In the month of September, IN-STORE MUSIC and SCENT MARKETING was successfully implemented by IMS S.A., among others, in such networks as: PEPCO, JYSK, Black Red White, Eurofirany, Recman and TATUUM – says the President of the Management Board of IMS S.A., Michał Kornacki.

On the other hand, services in the field of DIGITAL SIGNAGE, such as Giftomats, Advertising Totems, Wayfinders – touch maps, large-format LED screens or management of the DIGITAL SIGNAGE system, found their recipients, among others in the Shopping Galleries: Libero Katowice, Gemini Tychy and Tarnów, Posnania Poznań, Sarni Stok Bielsko-Biała and others.

What is the impact of music on health?

It turns out that music not only soothes manners or builds a nice atmosphere, but can also have a positive effect on our health. According to Dr. Anthony Komaroff of Harvard Medical School, research clearly indicates that listening to some songs slows your heart rate or lowers your blood pressure. It is also an excellent weapon to fight stress – due to its impact on reducing the level of cortisol, which is a stress hormone. In addition, music can also help in recovery, because it has a positive effect in improving memory and even coordination among people after stroke.*

Extraordinary properties are particularly attributed to the works of Mozart, Beethoven or Schubert, and even to some Beatles songs.

That is why IMS S.A. specialists knowing the influence of music on improving the mood or creating the desired atmosphere, they have been deepening this knowledge and developing the fields of SENSORY MARKETING for years.

* Source: harvard.edu.

New advertising totem from IMS S.A. in Libero Katowice

In LIBERO KATOWICE we installed a two-sided ADVERTISING TOTEM for advertising and self-promotional purposes of the Gallery. The housing is made of white corian, on a steel structure. TOTEM on both sides is equipped with 65 ” monitors, secured with tempered glass. The multimedia server installed in the device, together with the proprietary TCadvert software used for DIGITAL SIGNAGE content management, was produced by a company from the IMS S.A.Capital Group. TOTEM has a ventilation system that discharges heat to ensure optimal monitor operating temperature.

ADVERTISING TOTEMS are one of the elements of the wide offer of DIGITAL SIGNAGE IMS S.A. In addition to the implementation of this type of device, we also offer the production of attractive content, both neutral and commercial, which is displayed on them.

The Gemini Park Tychy and Tarnow includes Giftomats

GIFTOMAT is an very easy to use and modern device used for purchase of Gallery gift cards. At GEMINI PARK TYCHY and GEMINI PARK TARNÓW, our company installed and implemented two devices of this type, one in each of the facilities.

GIFTOMATS that appeared in GEMINI PARKS are equipped with: 22 ”touch monitor, computer, scanner, card dispenser and payment terminal. The housing is made of white conglomerate on a steel structure.

GIFTOMATS from IMS S.A. is the perfect solution for Galleries and Shopping Parks that want to increase customers’ attachment to their brand and make shopping easier for clients. These devices are self-service and are used for issuing prepaid cards of the Gift Card Program. Those Gift Cards has the Gallery logo and allow payment in shops on the premises of a Trade Facility.

The biggest advantages of GIFTOMATS include:

Simple, quick and convenient card purchase procedure.
Large (500 pcs) card stock in the device – easy service for the technical service of the Gallery.
Card issue and transaction purchase burden confirmed by appropriate printouts.
You can pay for the card with both contact (chip), contactless, debit and credit cards.
Transaction value = value of funds on the card (no commission charged).

How does SCENT MARKETING affect how much we spend on shopping?

There are many positive aspects of SENSORY MARKETING usage in a commercial facility. These include, among others: building a pleasant atmosphere, strengthening the Customer’s attachment to the brand, more frequent returns of the Consumer to the point of sale and extending the time of stay in it, creating a sensory logo of the brand or a number of positive associations with a company. As it turns out, the use of SCENT MARKETING, which is one of the services in the field of SENSORY MARKETING, can also be reflected in the amount that the Customer spends on shopping.

As the results of the study carried out by Scent Air, show that 59% of consumers would spend more money in a place that was pleasantly scented. It is worth noting that the benefits of using a sophisticated, dedicated fragrance in a shopping facility are reciprocal – both Customers and business owners benefit. The Clients are shopping in a pleasant atmosphere, surrounded by a beautiful, stimulating senses. On the other hand, business owners can note an increase in sales thanks to this solution. Therefore, it is worth considering using SCENT MARKETING in your business. It is the very important element of every modern point of sale.