We successfully promoted the Diageo brand by organising the World Class Poland competition. It was a prestigious event in the bartending and catering industry. The project reached over 40,000 customers. IMS events as an ambassador of the owner of Johnnie Walker, Captan Morgan and Smirnoff brands organised open events and promotion in the media. IMS events provided PR & marketing services. The marketing tools used created an atmosphere of freedom and trust and helped make permanent impression on customers by imprinting the brand in their consciousness. IMS events was responsible for overall event management, including creative, technical and logistics services.