Display advertising – how many customers remembered at least one digital audio advertising?

DISPLAY ADVERTISING is an important communication channel for modern commercial facilities. DIGITAL AUDIO ADVERTISING allows the emission of the interesting promotional spots and also builds a positive atmosphere in shopping centers and galleries as well as a nice consumer experience.

As research shows, DISPLAY ADVERTISING is an important and effective communication channel. As many as 43% of customers admit that they remember at least one audio advertisement (DIGITAL AUDIO ADVERTISING) broadcast at the shopping center. *

In order for DISPLAY ADVERTISING to be effective, it is important to implement high-quality equipment in the facility and to prepare attractive promotional materials. At IMS Capital Group, experts and specialists with many years of experience and knowledge in their work, will help you choose and implement the most suitable solutions. We also offer you the preparation of attractive advertising spots.

Source: Millward Brown, 2016.

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