We invite you to read the website www.ims-music.com, where you will find IN-STORE MUSIC in a nutshell – the most important and interesting information on this unique field of SENSORY MARKETING.
IMS specialists implemented IN-STORE MUSIC at the Murall climbing center
We are pleased to inform you that the MURALL climbing center in Warsaw has chosen IN-STORE MUSIC from IMS. In this newly opened sports facility, located at ul. Krakowska 61, a unique playlist is played. It corresponds perfectly with both the character of the object and the taste of its customers, creating a pleasant atmosphere.
IN-STORE MUSIC implemented in MURALL at Krakowska street, is an extension of the successful cooperation between IMS and the climbing centers of this brand. We have already implemented the IN-STORE MUSIC service in the MURALL facility at Annopol 3 steet in Warsaw.
At IMS S.A. music experts always choose the soundtrack to perfectly match the specificity of the place, the brand’s business goals as well as the taste of customers. As a result, each of our partners receives a unique, tailor-made playlist that provides a unique musical setting for the brand. Our offer includes both commercial music and MUSIC WITHOUT FEES.
MURALL at ul. Krakowska is a modern, European-class boulder workshop with an area of 2000 m2, divided into a smaller zone for beginners and children, and a huge zone for the more advanced. One of the biggest attractions of the object is the huge roof, deserving of the name of the Warsaw Mammoth Cave, with an area of 11 m and 6 m high, equipped with a mattress arranged diagonally.
Authors: Aleksandra Druktowska and Szymon Aksienionek, source: Murall.
How does SENSORY MARKETING affect friends‘ recommendations?
SENSORY MARKETING, which consists of IN-STORE MUSIC, SCENT MARKETING and DIGITAL SIGNAGE, is an extremely effective tool in creating a pleasant and pleasant atmosphere at the point of sale. As it turns out, in addition to the effects of increasing sales or extending the client’s stay at the point of sale, it also has to do with whether we recommend the store to friends. And the recommendation of people close to us is an extremely powerful tool that affects how much we spend, because under its influence, we make purchases easier.
As shown by the results of research carried out by WalnutUnlimited, as many as 8 out of 10 customers will recommend the store to friends if they like it: decor, music and scent. To create a sensory brand logo that appeals to customers, it is worth trusting professionals in this area.
At IMS S.A. our specialists with extensive knowledge and experience in their work, Specialists in: sound (IN-STORE MUSIC), smell (SCENT MARKETING) and DIGITAL SIGNAGE systems, offer the creation of a sensory setting tailored to the character and strategy of the brand and perfectly matching the taste of its customers. Drawing on our more than 20 years of experience, we have become leaders in providing the highest quality, tailor-made services in the field of SENSORY MARKETING.