Scent marketing is an effective way for strengthening a brand image at a point of sale by means of individually selected scent compositions. It is the art of using scent in a marketing campaign and of reaching the customer’s emotions.
HOW DOES SCENT MARKETING WORK AT A POINT OF SALE?
- It builds the customer’s attachment to the brand by giving it an additional sensory attribute
- It creates an individual scent logo of the brand
- It reinforces the brand image (Olfactory memory is one of human body’s phenomena. It does not change throughout our life that is why we are able to recollect the smell of a summer evening from many years ago or a nice smell of our favourite cake in childhood.)
- It creates a pleasant atmosphere for shopping and a new quality in that area