Since 2013 we have been providing a technologically advanced playlist dedicated especially to Orsay. The Orsay brand comprises over 600 shops with women’s clothing in 26 European countries. The audio marketing service has been introduced in Poland, Slovakia, Czech Republic, Romania, Hungary, Germany, Austria, Switzerland, Serbia, Slovenia and Croatia. Music broadcast via IMS system reflects individual music taste of Orsay customers and enjoys their enormous sympathy.
Music is attuned not only to the customer profile, but also to the time of the day, season, holidays or current promotional and image campaign of the company. It builds a unique atmosphere in a store and entertains customers while shopping. Extraordinary emotions that are invoked during shopping make the customer want to come back and stay for longer. The option of broadcasting voice messages can increase sales because customers receive information about interesting promotions.