IMS Media delivers advertising services and media by subscription to 2600 locations all over Poland. We provide media services and broadcast advertisements in the audio network and on Digital Signage Mall TV that reach about 260 million contacts per month. IMS Media offers advertising on Mall TV, Instore radio and other non-standard media.
ADVANTAGES OF DIGITAL SINGAGE ADVERTISING AT SHOPPING CENTRES AND RETAIL CHAINS
- reaching the customers at the moment when they are making a purchasing decision
- modern and effective form of communication
- convenient operation of the system
- a possibility of updating the content on an on-going basis
- speed of emission of selected information about promotions
Customers at shopping centres do not perceive Mall TV and Instore radio as advertising media, but they treat them as natural elements of the centre. According to Millward Brown survey (03.2016), 93 percent of visitors to shopping centres where Mall TV and Instore radio are used assessed the atmosphere of the place as very or fairly pleasant.