The IMS Capital Group implements SCENT MARKETING in the Stara Mydlarnia chain of stores

The OLD MYDLARNIA franchise store chain chose the SCENT MARKETING service from IMS S.A. The service will be implemented in dozen retail stores of this brand, and the first installation has already taken place in Bydgoszcz, in the Batory Shopping Park. SENSORY MARKETING in the form of a dedicated fragrance binding will make shopping in the OLD MYDLARIA stores more pleasant for customers in many cities all over Poland. This is another prestigious brand that has joined the Partners of the IMS Capital Group recently.

OLD MYDLARNIA is a place where the highest quality natural cosmetics are sold. SCENT MARKETING from IMS was aimed at creating a unique setting for them and creating an even more pleasant atmosphere in shopping centers.

The SCENT MARKETING service is an extremely effective SENSORY MARKETING tool, which, as studies show, can improve mood in 40% of cases, but also increase profits – research results published by Scent Air show that as many as 59% of customers are willing to spend more money on the store that is pleasantly scented.*

OLD MYDLARNIA is a Polish company that has been producing natural cosmetics for bathing, body, face and hair care since 2001. Today it is a recognized brand in the country and abroad, which is dynamically developing a network of franchise stores in Poland and a distribution network abroad. Over the past several years, it has transformed from a small family workshop to a large professional company with a huge production and research base.

* Source: Scent Air.

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