SportsDelite Sp. z o.o., the exclusive franchise partner of the American brand SKECHERS in Poland, chose IN-STORE MUSIC AUDIOMARKETING and DIGITAL SIGNAGE solutions from the IMS CAPITAL GROUP. IN-STORE MUSIC (RETAIL MUSIC) that matches the character of the brand and its business goals, will play in two SKECHERS stores – in showrooms located in: Janki Center and Atrium Targowek. In addition, specialists from the IMS CAPITAL GROUP installed sound systems and DIGITAL SIGNAGE solutions in SKECHERS stores – DIGITAL SIGNAGE MONITORS enabling the use of modern promotion opportunities and building a positive atmosphere at the point of sale offered by VIDEO MARKETING.
IN-STORE MUSIC provided by IMS Specialists is a guarantee of uniqueness – for each brand, our experts create a special playlist perfectly matching the character of the brand and its showrooms. Research shows that this setting is extremely important, because as many as 90% of customers choose the object where the music plays (Business Background Music Elevates Customer Experiences – July 28, 2017). DIGITAL SIGNAGE ADVERTISING MONITORS also build the unique atmosphere of the place of sale. They allow to display attractive content, including promotional materials. The use of the latest DIGITAL SIGNAGE solutions is important because 8 in 10 customers will recommend the store if their visual, sound and fragrance will please them (according to the Walnut Unlimited survey, Elevating The Customer Experience, The Impact of Sensory Marketing, 2019).
SKECHERS is a cult American brand of sports, evening and casual shoes that are available in over 100 countries around the world. The brand is known primarily for its technological solutions, including special inserts, thanks to which its footwear is characterized by extraordinary lightness and comfort. These locations are the beginning of the construction of the SKECHERS sales network by Sports Delite in Poland.