Aromamarketing w Galeriach Atrium
IMS has been providing Bank Millennium with scent marketing and Digital Signage services since 2013. A suitable selected music playlist is delivered to 236 local branches of the Bank. Specially adapted Digital Signage displays were put in 56 local branches. Thanks to the application of professional sensory marketing services a customer receives a coherent message in all the branches. Suitably selected music and adequate audio-visual message create a positive image of the brand. Warm and pleasant sounds make the customer feel safe. Accompanying positive emotions make the customers more willing to come back.