It turns out that music not only soothes manners or builds a nice atmosphere, but can also have a positive effect on our health. According to Dr. Anthony Komaroff of Harvard Medical School, research clearly indicates that listening to some songs slows your heart rate or lowers your blood pressure. It is also an excellent weapon to fight stress – due to its impact on reducing the level of cortisol, which is a stress hormone. In addition, music can also help in recovery, because it has a positive effect in improving memory and even coordination among people after stroke.*
Extraordinary properties are particularly attributed to the works of Mozart, Beethoven or Schubert, and even to some Beatles songs.
That is why IMS S.A. specialists knowing the influence of music on improving the mood or creating the desired atmosphere, they have been deepening this knowledge and developing the fields of SENSORY MARKETING for years.
* Source: harvard.edu.