How to make the customer feel a strong bond with the brand?

To build customer attachment to our brand and make it evoke positive associations, it is worth reaching for modern SENSORY MARKETING solutions. This is especially important because of the constantly growing competition and, consequently, the need to stand out from its background.

Stimulating many senses

Multisensory experiences affecting the senses: sight, touch, taste, sound and smell, are strongly remembered by consumers and definitely help build their brand attachment. The mechanism of action is simple – the more senses you can stimulate, the greater the emotional bond of customers with the brand.

Fragrant pencil and memory

Scholars at Harvard Business School conducted an experiment in which the subjects received pencils with the scent of a tea tree and were asked to remember various information. Two weeks later, after receiving the same pencils, a group of subjects easily remembered the information given fourteen days ago.*

Sensory logo

At IMS S.A. we help brands create their sensory logo, consisting of, among others from the smell, music or image emitted on the latest screens. All our products are tailored by outstanding specialists to a specific customer profile, creating the desired, unique atmosphere at the point of sale.

*Source: readwrite.com.

There are fragrances that make client spend more for shopping

The consumer, who has a soft rug under his feet in the store, smells a nice smell and hears relaxing music, feels like at home. The sense of security causes that the customer is more willing to spend more money in such an environment.

Research “The Cool Scent of Power”, which were carried out in stores and laboratories, prove that customers spend more in the environment of the so-called warm scents. They are, among others, vanilla or cinnamon. Cold scents, such as mint, affect consumers differently. The warm smell makes consumers perceive the environment as full of people, which means that they feel less pressure and more comfort.

The second discovery concerns the complexity of smells. Simple fragrances, such as oranges, make the customer feel comfortable in the store. More complex compositions, such as orange with basil and green tea, are perceived as too complex and can have the opposite effect – distract client from shopping.